See decisions differently.

Most decisions aren’t random, they follow patterns. We find those patterns and deliver percentage-based probabilities of What's Likely to happen next.

👇 Sample reports: See for yourself 👇

Sample report: Pricing strategy

Sample report: Career Shift

Why What's Likely?

What’s Likely combines three distinct advantages — investigative methods informed by award-winning journalism, strategic insight from executive consulting, and a private dataset of real-world decisions actively gathered and modeled over the past several years.

Built on a rare blend of disciplines and sharpened by a carefully calibrated AI layer, the model doesn’t just analyze what might happen — it predicts percentage-based likelihoods, based on patterns most people never see.

What the press is saying

“What’s Likely, an artificial intelligence model designed to deliver the percentage-based likelihood of success for business and life decisions.”

“A McDonald County native has launched a first-of-its-kind decision support tool.”

“The model uses behavioral modeling and AI-assisted forecasting to help people and businesses identify high-probability paths forward.”

“What’s Likely … uses a combination of human pattern recognition, behavioral modeling and AI-assisted analysis to generate percentage-based forecasts for real-world decisions.”

"Unlike generic AI tools or traditional coaching, What’s Likely is built to deliver clarity."

How it works

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Clarify your real options

Forecast probabilities

Move with confidence

Cut through noise and uncover every viable move.

See the percentage odds of real outcomes — not guesses.

Make higher-percentage decisions faster and smarter.

Where it helps

🧭 Business Strategy

Should you accept that offer? How should you position your product? Is this hire going to stick? What’s Likely helps de-risk high-impact decisions by showing you which path has the best odds.

Run the odds

🔀 Life Decisions

From job changes to major moves to high-stakes conversations, most personal choices follow recognizable patterns. We analyze those patterns to show you what’s likely, not just what’s possible.

Make the right move

📣 Messaging & Influence

Which message will move people to act? What’s Likely tests language, framing, and timing against real behavioral data — so you can influence outcomes with precision, not guesswork.

Test your message

FAQs

How accurate is it?

Pretty doggone accurate. We set clear accuracy standards, and the model consistently met or exceeded them throughout testing. When you’re choosing between two or more paths, none of them will be 100%. But one will carry a higher probability than the others. That’s what the model helps you see.

Does what I share stay private?

Your scenario stays private. We don’t share what you tell us, ever.

What does it cost?

Your first consultation is free, during the startup phase. Full forecasts start at $149. Pricing scales with complexity.

Not all decisions are created equal.

Some are quick gut checks. Others need real strategy. Choose the forecast that fits your scenario — or book a free consultation and we’ll help you figure it out.

Need ongoing support? Contact us to ask about monthly retainer rates.

About the founder

Jacob Brower, founder and chief strategist of What’s Likely, built a reputation for cutting through spin and spotting patterns as an award-winning investigative journalist. He later spent years helping clients influence outcomes through strategic messaging, positioning, and behavioral insight. The What’s Likely model brings it all together — delivering percentage-based clarity on what’s most likely to happen, so you can act with confidence.