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Profitable sports betting is boring. What’s Likely is automating the formula.
I was a pretty good long-distance runner back in the day. I trained like a maniac and gave it my all on race day. I’ll never forget someone once saying to me, “Wow, you must really enjoy racing.” Caught off guard, I responded, “I hate it!” They looked confused. “If you enjoy racing, you’re not running hard enough,” I explained. Which was true. I didn’t enjoy racing. What I did enjoy was winning. I enjoyed the feeling of accomplishment when all that hard work paid off. I enj
Jacob Brower
Jan 196 min read


You're going to fail.
The 4 most inspirtional words you will ever read. I’ve always loved football — not just the spectacle, but the strategy. The momentum...
Jacob Brower
Jul 15, 20253 min read


What makes What’s Likely so accurate. (You’ll hate the answer.)
Go look in your pantry. No, really. I’ll wait. What did you see? Probably the same brands you’ve been buying for years, maybe even...
Jacob Brower
Jul 8, 20254 min read


What’s Likely founder speaks at 1 Million Cups
Jacob Brower, founder and chief strategist of What’s Likely, spoke at 1 Million Cups - Springfield today. He was interviewed by Trina...
Jacob Brower
Jun 18, 20251 min read


The obvious question I asked that made national news
If you read my article a couple weeks ago, you know the Gas Cap Rule , the one from Sling Blade: start with the most obvious explanation...
Jacob Brower
Jun 3, 20253 min read


The high price of guessing
From misplaced confidence to missed opportunities — and what could’ve stopped it We’ve all worked for that one boss. The one who comes...
Jacob Brower
May 27, 20252 min read


The Gas Cap Rule: Why smart people miss obvious solutions
A broken lawnmower. A guy out of ideas. And a mechanic who solves it in less than 15 seconds — in an underrated moment from Sling Blade...
Jacob Brower
May 22, 20253 min read


From asking hard questions to helping people answer their own
When I was a kid, I used to read my hometown newspaper, the McDonald County Press (originally the Anderson Graphic ), cover to cover...
Jacob Brower
May 18, 20254 min read
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