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You're going to fail.
The 4 most inspirtional words you will ever read. I’ve always loved football — not just the spectacle, but the strategy. The momentum...
Jacob Brower
Jul 153 min read
What makes What’s Likely so accurate. (You’ll hate the answer.)
Go look in your pantry. No, really. I’ll wait. What did you see? Probably the same brands you’ve been buying for years, maybe even...
Jacob Brower
Jul 84 min read
What’s Likely founder speaks at 1 Million Cups
Jacob Brower, founder and chief strategist of What’s Likely, spoke at 1 Million Cups - Springfield today. He was interviewed by Trina...
Jacob Brower
Jun 181 min read
The obvious question I asked that made national news
If you read my article a couple weeks ago, you know the Gas Cap Rule , the one from Sling Blade: start with the most obvious explanation...
Jacob Brower
Jun 33 min read
The high price of guessing
From misplaced confidence to missed opportunities — and what could’ve stopped it We’ve all worked for that one boss. The one who comes...
Jacob Brower
May 272 min read
The Gas Cap Rule: Why smart people miss obvious solutions
A broken lawnmower. A guy out of ideas. And a mechanic who solves it in less than 15 seconds — in an underrated moment from Sling Blade...
Jacob Brower
May 223 min read
From asking hard questions to helping people answer their own
When I was a kid, I used to read my hometown newspaper, the McDonald County Press (originally the Anderson Graphic ), cover to cover...
Jacob Brower
May 184 min read
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