Jacob Brower built his career on clarity —  as an award-winning investigative journalist uncovering what others missed, then as a strategist helping brands, businesses, and community organizations act on what matters most. His work has always centered on cutting through noise, spotting patterns, and making sense of complex situations.

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He has served as a chief executive for more than a decade, founding Archer’s Bow Media & Marketing in 2018 and later expanding into consulting and behavioral analysis with the launch of ABM Strategies. Along the way, one question kept rising to the surface: What’s likely to happen next?

 

That question led to What’s Likely — a sharp, no-nonsense forecasting model built on real-world observation, strategic instinct, and a structured dataset of behavioral inputs collected across years of client work and scenario mapping. It’s built for one thing: delivering actual percentage-based probabilities rooted in what decisions are most likely to bring favorable outcomes.

 

Jacob originally set out to build the model as an internal tool to sharpen his consulting and marketing work. But as it took shape, it became clear he was onto something bigger. Yes, it can show which messages are most likely to land with a target audience, but its real power runs deeper. The What’s Likely model is sophisticated enough to forecast business outcomes and flexible enough to apply to real-life decisions, from major deals to personal moves.

 

What’s Likely doesn’t offer guarantees. It offers clarity — a calibrated read on what’s most probable, so you can move forward with confidence.