FAQs
How accurate is it?
Pretty doggone accurate. We set clear accuracy standards, and the model consistently met or exceeded them throughout testing. When you’re choosing between two or more paths, none of them will be 100%. But one will carry a higher probability than the others. That’s what the model helps you see.
​
Does what I share stay private?
Your scenario stays private. We don’t share what you tell us for any reason, ever.
​​
What does it cost?
Your first consultation is free, during the startup phase. Full forecasts start at $149. Pricing scales with complexity.
​
What’s the difference between this and hiring a consultant or coach?
We’ve done consulting and coaching for years through our parent company, ABM Strategies — and that work laid the foundation for What’s Likely. Over the past years, we’ve gathered a private trove of decision-related data from real-world client engagements, behavioral tracking, and scenario mapping.
​
Most consultants offer advice based on personal experience alone. What’s Likely draws from that experience — but combines it with pattern recognition, behavioral data, and investigative logic to forecast how likely your options are to work — down to the percentage point.
​
It’s not just advice. It’s clarity, with actual probabilities attached.
​
How long does it take to get a forecast?
It depends on the complexity of the problem. For simple cases, it’s not uncommon to get a report in an hour or less. Problems that require deep research, modeling, or strategic testing may take longer. Either way, we’ll give you an estimated timeline upfront.
What if I’m asking something personal or unusual?
Great! That’s where this model really shines. We’re not limited to boardroom decisions. If it involves real human behavior and has stakes, we can forecast it.
What’s included in a forecast?
You’ll get a percentage-based breakdown of which actions are most likely to lead to your desired outcome — not just a yes or no. Each forecast includes pros and cons, and the logic behind the model’s numbers: key behavioral patterns, critical variables, and factors to watch. You’re paying for clarity, and you’ll get it.​
​
Are there any cases you won’t take?
Generally speaking, if your life or liberty is on the line, we’ll refer you to a doctor or lawyer. We’re more in the pursuit-of-happiness business. If your question is whether you should gamble your life savings on college football, we don’t need to run the numbers. We'll tell you it’s a bad idea for free. That said, no two decisions are exactly the same, and there’s never any harm in asking. No judgment.
​​
What if I disagree with the forecast?
Then you should trust your gut, or ask why the numbers say otherwise. We’re not here to override your judgment. We’re here to make sure it’s informed.
Still have questions?